Zoe Rochford

About

I’m a Senior Associate in the Trade Marks and Branding team at Banki Haddock Fiora. My passion is helping businesses of all sizes build, protect and defend their brands. What I do in my day-to-day work as a trade marks lawyer is consult with businesses about their branding needs, then help them file and prosecute trade mark applications as needed, and jump in to assist with queries ranging from copycat brands in the marketplace to whether it’s safe to make certain product claims. I'm also a freelance writer and content creator with a focus on parenting and women's issues. I write for Mamamia, Kidspot, news.com.au and other Australian and international publications.