Zee Krstic

About

Across any speciality he's worked in, Zee Krstic has built a career working to make editorial concepts accessible for a wide array of audiences. He has recently joined the editorial team at Apartment Therapy Media, where he brings a hybrid audience development and service content background to help style enthusiasts find their home's next look across multiple platforms. Cultivating a diverse background in magazine publishing, Zee first distinguished himself as an editor working to demystify what it means to be "healthy" in today's world—specifically with modern American women in mind. He built a background in nutrition and wellness at Time Inc's Cooking Light before leading much of the brand coverage at Good Housekeeping, across web and print mediums, for more than three years. His passion for design and interiors sparked as a digital editor at Martha Stewart Living in 2019; later, he had the opportunity to branch into audience development as a content strategist for Hearst's entire shelter portfolio, including Country Living, ELLE Decor, House Beautiful and VERANDA. There, Zee oversaw holistic digital strategy and owned SEO publishing plans across each title; his role was tied to growth KPIs in audience acquisition, and his distribution strategy was vital in unlocking revenue growth at a time when traffic declined. Zee is a proud member of the ASME 2016 Internship program after spending time at Vox Media's Eater, an experience that altered his career trajectory and led to growth elsewhere, including freelance work (like a pinch-me moment when he published work in TIME Magazine in November 2017). He currently serves as President of the Board of Directors for ASME Next, where he works to create programming for early-career magazine professionals aimed at navigating the ever changing publishing landscape.