Yassine Hariss

With each year that passes, the region’s sonic pulse grows louder, driven by a great deal of local artists that aren’t afraid to experiment and stretch genres to their limits, while simultaneously positioning themselves at the vanguard of global music. In... See more

Moroccan author Tahar Ben Jelloun once wrote that “if Casablanca were a book, it would be badly written, yet, it would be punctuated by a few sublime pages of surreal poetry.” And if you’ve ever been to the city, you know exactly what he means. As the awa... See more

غالبًا ما تقوم مكانة أي دار أزياء على ركيزتين متلازمتين: النجاح التجاري من جهة، والقدرة على البقاء حاضرًا ثقافيًا من جهة أخرى. ويبلغ هذا التوازن ذروته حين تصبح اللغة البصرية للدار مفهومة فورًا، بلا حاجة إلى شرح أو سياق. لويس فويتون تنتمي إلى هذه الفئة الن... See more

Over the past 12 months, we’ve all had our fair share of trials and tribulations, moments of doubt and flashes of clarity, small losses and big wins that, all put together, ended up defining our respective experiences this year. And if you’re anything lik... See more

A brand’s popularity will tend to rely on two main pillars: the first being revenue and the second, relevance. Complementary, and usually conducive to one another, both factors will tend to reach their apex once a label’s visual language becomes legible r... See more