Victoria Purcell

About

I'm a writer and editor with 18 years' experience in print and digital content across numerous lifestyle publications. I'm a team player with a can-do attitude and am not afraid to ask questions and make connections to get things done. In my current position at Which?, I'm a Home Content Editor covering home improvements, with a particular focus on Kitchens and Bathrooms, as well as large domestic appliances including washing machines and dishwashers. I was voted Archant Content Creator of the Year in 2020 for responding to market changes and launching a podcast called The London Parentcast. I have also featured on Which? podcasts and presented videos for social media. During my career I have written news and features across the lifestyle spectrum, from travel and fitness to food and property, as well as advertorial copy, but have found my niche over the last four years in the homes and interiors sector.I have 10 years' experience in print media, working as an editorial assistant and then editor on a portfolio of London lifestyle magazines at regional publishing specialist Archant (now Newsquest). I have eight years' experience of creating analytics-led, digital content and content strategy, with experience of driving conversions and affiliate revenue.I have been instrumental in redesigning and replatforming several websites during my career: theresident.co.uk in 2015 (Archant), resulting in 40% traffic growth overnight; granddesignsmagazine.com in 2022 (Media10); and goodhomesmagazine.com in 2023 (Media10).