Tanya Thorson

Search has expanded. Under pressure, buyers and brands default to the clearest voice they can trust. Buyers didn’t abandon search engines. They added new ones. Today, decisions are shaped across two environments at the same time — search engine optimizati... See more

MarTech » Search marketing » The new buyer decision cycle happens across SEO and GEO The new buyer decision cycle happens across SEO and GEO Still fighting for clicks in a zero-click world? We see you. Here's how to unify SEO and GEO to ensure your expert... See more

MarTech » B2B marketing » Why internal alignment is your real growth engine Why internal alignment is your real growth engine Alignment is what turns strategy into execution, helping teams move together so growth accelerates instead of stalling. Tanya Tho... See more

MarTech » B2B marketing » Why today’s buyer journey no longer fits the funnel Why today’s buyer journey no longer fits the funnel Self-directed buyers, shrinking budgets and embedded AI are redefining what effective marketing leadership looks like in 2026... See more