I help elevate brands through strategic storytelling and design, a passion for data, and a commitment to growth and innovation.
austin, texas, united states
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Claim your profileAs a seasoned VP of Marketing and Creative Strategist with over two decades of experience, I've consistently driven substantial revenue growth and enhanced brand visibility through innovative, data-driven strategies. My expertise lies in pioneering digital marketing initiatives, leading high-performing, multi-channel marketing and creative teams, and developing creative solutions that deliver measurable results. My approach combines creative vision with analytical rigor, allowing me to develop strategies that not only capture attention but also deliver tangible business outcomes. Whether it's pioneering new product lines, optimizing marketing operations, or fostering strategic partnerships, I'm passionate about leveraging emerging technologies and market trends to stay ahead of the curve and drive innovation in marketing. In my most recent role as Vice President of Marketing and Creative Services at Airrosti, I spearheaded a comprehensive telehealth customer acquisition strategy, resulting in a 35% increase in customer volume over two years. By utilizing targeted digital campaigns and strategic marketing, I drove a 40% increase in revenue while reducing costs by 30%. As Senior Director of Marketing and Creative Strategy at Airrosti, I led transformative projects that resulted in a 30% increase in resource utilization efficiency. I guided the UX/UI design efforts for the company’s mobile app development, enhanced user experience, and developed strategies that boosted SEO traffic by 20%. My data-driven approach and creative campaigns significantly increased brand awareness and social media engagement by 50%. At Charles Schwab, I managed high-impact projects, supervised significant client conversions, and drove revenue growth by optimizing operations and implementing key process improvements. My journey began with roles in communications and creative management, where I transformed corporate websites, spearheaded email marketing and PR initiatives, and led high-performing teams to achieve remarkable client engagement and satisfaction. Let's connect to explore how I can contribute to your organization’s success.






Bachelor Of Arts, English Language, English Language And Literature at The University Of Texas At AustinGraduated: 1999