Sarah Mclaughlin

About

Digital Brand Strategist | Editor | Social Media Expert I specialize in digital brand strategy, content creation, and audience engagement, with a strong background in online media. As an experienced digital strategist and social media manager, I’ve successfully overseen an 800K+ following and developed high-impact campaigns that drive engagement and brand growth. My original content has amassed millions of views across platforms. I have played a key role in launching the VegNews Veggie Awards each year—the world's largest survey of vegan brands, products, people, and places—accumulating thousands of votes and shaping consumer trends in the plant-based space. Additionally, I contributed to and helped drive the social media strategy for VKX, an immersive vegan event in Los Angeles, during its first year in the city. In addition to my digital expertise, I have written over 100 online articles for VegNews.com and more than 50 pieces for the print magazine, including the flagship multi-page Wellness feature in the annual Wellness issue for the past six years. With a passion for storytelling, I stay ahead of social media trends, helping brands build meaningful connections and compelling narratives. Expertise: Digital Branding | Editing | Journalism | Social Media Strategy | Writing University of California, Santa Cruz