Sarah Lawton

About

I’m a senior communications and digital strategy professional working across STEM, sustainability, digital product, and media innovation.With a background in mathematics, physics and journalism, and an almost complete part time MRes in Film & Media, I specialise in data-led content strategy, stakeholder engagement, tactical segmentation, strategic hyper-personalisation and web transformation across complex and technical domains.Over 15+ years, I’ve led multichannel communications, UX and content programmes for science and product-led organisations — spanning pharma, SaaS, engineering, academia and sustainability. I’ve rebuilt web estates, delivered high-conversion UX strategies, and led both centralised and decentralised stakeholder groups toward shared digital goals. Helping teams break down silos, access real data, and operate from the same foundations to deliver cohesive messaging across disparate networks.Selected highlights include:- Building Intervet/Merck UK’s first intranet and leading their UK website within a global rollout- Delivering digital strategy for clients including Silvercloud (SaaS healthtech), Malvern Instruments, and BioAcoustics & Futuresenior- Leading UK communications for the EU Graphene Flagship, aligning national efforts with pan-European strategy- Managing content strategy and stakeholder engagement across multiple universities, including Manchester Dalton- Running my own consultancy, For Content, focused on performance-led digital storytelling in STEM and techNow, as Head of Communications at an independent for-public-good Community Benefit Society, I lead content, campaigns and stakeholder partnerships — supporting the timber transformation through AI knowledge tools and rich media storytelling in both English and Welsh.I’m especially drawn to roles at the intersection of digital strategy, stakeholder alignment and high-impact communication — whether in science, sustainability or product innovation.