Google Ads Shopping Campaigns promote products with visual ads that include images, prices, and key details across Google Shopping and Search. But before setting up a campaign, your Google Merchant Feed needs to be linked and optimized to maximize results... See more
SaaS marketing metrics are the quantifiable measurements used to track the performance of a SaaS business’s marketing efforts. These metrics provide insight into how effective a company’s campaigns are and can inform future decisions about where to alloca... See more
A great SaaS marketing team structure needs dedicated managers and specialists for each channel. Discover how to build a successful team and learn which roles to hire now. Here, you’ll find: You can have an innovative software product, a slick design, and... See more
Local SEO is the strategy of optimizing a business’s online presence to appear more prominently in geographically-based search engine results and maps. The goal is to attract more local traffic in-store and online. Use these expert tips to improve your lo... See more
