Sam Carp

First-of-its-kind partnership will allow Fifa media partners to broadcast parts of live games on TikTok Dedicated content hub to house match ticket and viewing information, as well as gamification features TikTok’s global head of content says 42% of fans ... See more

New report surveyed 50 sports organisations 63% say anonymous fans cost them US$100k annually, with a third valuing the missing opportunity over US$1m Study claims that lack of fan data is hitting sponsorship values A new report has found that one in thre... See more

At the end of last year, I asked experts across the sports sponsorship and marketing industry to share their boldest predictions for 2026 – and they didn’t disappoint. As has become tradition, my first piece of the year brings together the finely tuned th... See more

WPP Media Sports will offer services spanning analytics, activation and strategy Move comes ahead of Winter Olympics and Fifa World Cup WPP Media, the media-buying arm of advertising giant WPP, has created a new sports and gaming practice to tap into the ... See more

German car giant Mercedes-Benz has added English soccer’s Women’s Super League (WSL) to its growing portfolio of women’s sports sponsorships. Key details: Mercedes-Benz becomes official automotive partner of WSL Exclusive multi-year partnership covers top... See more