Sally Kaplan

Become an Insiderand start reading now. Have an account? . As you may know from that one time you Googled something random and then suddenly started seeing it everywhere on Instagram, the app's algorithm is very good at feeding you content based on what y... See more

If you've ever thought about trying a pair of Rothy's, Cyber Monday is likely your last chance of the year to get them for a discount. The brand almost never runs sales, but right now everything is up to 30% off. That means some of its most popular styles... See more

There's not much to celebrate about reaching the end of a long weekend — except, of course, the fact that it's Cyber Monday. In all our preparation, we've came away with a theory: fewer people want to shop from retailers who declare every minor holiday a ... See more

Well, it's that time again. Black Friday is here, and I'm exhausted. Maybe it's because I've been planning BI's Black Friday coverage since September, or maybe it's because I've been awake since 6 a.m. writing about Black Friday deals. Maybe it's Maybelli... See more

It seems like everything is on sale all the time these days. Retailers are constantly clamoring for our attention with shiny deals and sitewide discounts, hoping to compete for our attention in an oversaturated market. This effort has created a sense of d... See more