Sadie Bargeron

New generation luxury strategy insights (Asia) — Brand Editor, Jing Daily

london, england, united kingdom

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NEW LUXURY | GEN Z | BRAND COLLABORATION | SUBCULTURE FASHION | CHRONICALLY ONLINE Journalist and global brand consultant with a demonstrated 7 year history of discussing how luxury brand strategy intersects with popular culture — across fashion, automotives, and retail. Expert in dissecting what's driving youth culture in China and the West.

Featured Articles

Labubu walked so Twinkle Twinkle could run | Jing Daily

What happened\n\nPop Mart’s “star people” IP, Twinkle Twinkle, is rapidly emerging as the company’s next flagship character, and is increasingly being viewed as a potential successor to Labubu, one of 2025’s viral hits. On Xiaohongshu (also known as RedNo... See more

jingdaily.com•Sadie Bargeron•Jan 9, 2026

From Popland to Sony Pictures: Is Pop Mart becoming China's Disney? | Jing Daily

Over the past year, Pop Mart has crossed a threshold few Chinese consumer brands ever reach: popular culture ascendancy. Armed with a gang of artistic, joyous characters, the Beijing-based toy company is on its way to becoming China’s answer to the Disney... See more

jingdaily.com•Sadie Bargeron•Jan 6, 2026

What China's Gen Z will wear in 2026 | Jing Daily

Fueled by global social media culture, youth style subcultures evolve at breakneck speed, with new “core” aesthetics emerging frequently.\n\nOn platforms like Xiaohongshu (also known as RedNote), Chinese Gen Zers consistently categorize fashion choices in... See more

jingdaily.com•Sadie Bargeron•Jan 2, 2026

What drove Asia's automotive market in 2025? | Jing Daily

In collaboration with media platform Cart Dept., our bi-weekly Cars and Culture newsletter tracks the intersection of cars and culture across APAC, from luxury automotives entering real estate to China’s growing dominance in the EV market.\n\nDrawing on i... See more

jingdaily.com•Sadie Bargeron•Jan 1, 2026

China's hottest brand collabs of 2025 | Jing Daily

In China and around the world, 2025 was a year defined by kawaii comfort, sparked by the Labubu craze. From Pop Mart and Godiva joining forces on Labubu Dubai Chocolate to Heytea’s summer collaboration with anime IP Chiikawa, cute-led crossovers became po... See more

jingdaily.com•Sadie Bargeron•Dec 27, 2025

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Education

Master Of Arts, Fashion, Journalism at University Of The Arts LondonGraduated: 2019

English, English Literature at University Of LiverpoolGraduated: 2017

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Sadie Bargeron

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About

Featured Articles

Labubu walked so Twinkle Twinkle could run | Jing Daily

From Popland to Sony Pictures: Is Pop Mart becoming China's Disney? | Jing Daily

What China's Gen Z will wear in 2026 | Jing Daily

What drove Asia's automotive market in 2025? | Jing Daily

China's hottest brand collabs of 2025 | Jing Daily

Is this you?

Social Media

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Connect with journalists.

Connect with journalists.

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Featured Articles

Labubu walked so Twinkle Twinkle could run | Jing Daily

From Popland to Sony Pictures: Is Pop Mart becoming China's Disney? | Jing Daily

What China's Gen Z will wear in 2026 | Jing Daily

What drove Asia's automotive market in 2025? | Jing Daily

China's hottest brand collabs of 2025 | Jing Daily

Education