Ryan Joe

All right, guys: Buckle up. You’ve likely encountered Mark Ritson’s work on ADWEEK over the past year. If you’re a marketer, perhaps you even took it personally. But that’s good, because every column Mark has written has been in service of improving our r... See more

With Thanksgiving around the corner, it’s time to talk turkey and THC. Of course, Omnicom is expected to close on IPG by EOD Wednesday, and a lot of information is about to come out, so we’ll have a podcast episode with all of those deets soon after you’r... See more

Liquid Death’s wild, irreverent marketing campaigns are crucial for a brand selling canned water. It even intends to make a splash at the upcoming Super Bowl 60, with its second Big Game ad buy. But Liquid Death’s strategy to drive sales is as important a... See more

Hasbro will begin developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK’s Brandweek conference in Atlanta. He wouldn’t divulge more, adding that more details will come at the Game Awards ceremony on D... See more

Every day, we’re hit by another breathless tech development or major investment that threatens to transform the ad industry. But there’s so much happening, it’s hard to tell what’s truly important, and what’s just noise. With that in mind, we’re revamping... See more