Russell Parsons

About

I am the editorial lead for the UK's most prominent marketing title and event. Responsible for leading the content, editorial and strategic direction across several platforms for both brands, I have a track record of conceiving, developing and curating content for highly successful events, editorial products and commercial partnerships that meet the needs and exceed the expectations of the senior marketing audience and those of clients. A trusted authority on marketing issues, I regularly host podcasts on the biggest issues in marketing , as well as delivering keynote speeches and regularly hosting and appearing on panels at industry events. Career highlights include: * Rethinking and relaunching The Festival of Marketing as a digital event in 2020 and delivering its highest ever NPS score for content, helping the event exceed its delegate and commercial targets * . Helping steward Marketing Week to record audience satisfaction ratings and deliver a spike in commercial and subscription revenue in 2020 * . Helping launch industry initiative School of Marketing, which aims to widen accessibility to marketing * Winning the British Society of Magazine Editors' 'New Editor of the Year Award' in 2017 * . Oversaw the ‘Brand of the Year’ winner in the PPA Digital Awards 2017 * . Conceiving and presenting highly regarded sponsored podcast series such as ‘Marketing Week Meets' and ‘Marketing that Matters’