Robert Nieminen

About

I’m Robert Nieminen—a content strategist, storyteller, and editorial leader working at the intersection of design, technology, and the built environment. With 20+ years of experience guiding award-winning B2B media brands, I’m passionate about creating content ecosystems that don’t just inform—but inspire action, spark innovation, and drive business value. As Chief Content Director for Architectural Products, BUILDINGS, and interiors+sources, I lead high-impact editorial strategies that connect architects, designers, building owners, and facilities leaders to the ideas and solutions shaping our built world. I’m especially drawn to topics like smart building technology, sustainability, and inclusive design, where storytelling can help bridge gaps between innovation and implementation. In my role, I wear many hats: podcast host (I Hear Design), awards program developer (Elev8 Design Awards, Product Innovation Awards), SEO strategist, and team mentor. I’m also an advocate for leveraging AI tools to create smarter, more agile content—and for amplifying underrepresented voices in commercial architecture and design. Let’s connect if you’re interested in: * Building future-ready editorial or content strategies * Exploring partnerships in smart building tech or sustainable design * Sharing ideas on AI in B2B publishing * Collaborating on podcasts, speaking engagements, or industry events