Reta Lee

About

I have more than 18 years of experience in the publishing and online media industry, having written topics like news, fashion, beauty and entertainment as well as affiliate marketing content. I have experience in writing digital headlines with SEO in mind, data analytics (using Chartbeat, Omniture, Hootsuite, Google Keyword Planner, Wordpress, Twitter, Facebook Business, Google Analytics), native advertising, and content marketing. I drive digital transformation within newsrooms and editorial teams, and innovate the teams with new tools in the market. I also drive partner management within the local market and work closely with sales and marketing departments. During my stint with MSN.com.my, on top of planning long-term editorial content, I worked on other projects such as special MSN pages (Chinese New Year, Awards, Christmas Ramadhan, Merdeka monetised microsites with client campaigns), Video Channel and social media, including Facebook and Twitter. I worked closely with Head of Consumer and Editorial as well as MSN Malaysia's channel editors for Sports, News, Entertainment, Going Out, Life&Style, Travel and Tech, before stepping in and taking the reins of Head of Editorial in 2012. In the year 2014, as the founding team head, I was tasked to hire the editorial team and manage Business Insider websites by replicating content for markets like Malaysia, Indonesia and Singapore, and growing the social media accounts. At StarHub, as the Social Editorial Lead, together with our media agency, I worked closely with the various departments, including marketing, corporate comms, TV programming and mobile devices to create fun, bite-sized content to engage with customers and interested subscribers on the various social media platforms. I am also the editor of The Stories Women Journalists Tell book (available at Kinokuniya Singapore & Malaysia, Amazon, Smith&Son Paris, The Lit Books Malaysia and Book Depository). I've been invited to moderate and speak at key conferences in the past such as Milken Summit, Millennial 20/20 (now revamped as Futr Summit), Innovfest 2019 and featured on a podcast interview with Media Voices discussing Yahoo’s exciting content lineup that connects people to their passions and our push on shoppable content. Recently in Sept'22, I was a panel speaker on Milken Institute Asia Summit touching on news and affiliate content.