Rebecca Sentance

From fragmenting discovery journeys and waning organic traffic to the impact of generative AI on patient interactions with healthcare professionals (HCPs) and brands, the healthcare and pharma space is facing an array of unique challenges as we move into ... See more

Co-op’s Mel Matson, No7’s Richard Bowden, Unilever’s Amber Özgül and EY’s Sian Brigg dissect the marketing challenges of 2026, moderated by Econsultancy MD Paul Davies. Image: Econsultancy “People need to lead on AI – it needs to be humans, and it needs t... See more

Is GenAI proving to be a transformative tool for marketers working with data and analytics in 2026 – or is it another hurdle to surmount? In this piece, our expert commentators break down the challenges facing marketers and organisations who have set out ... See more

In every one of Econsultancy’s predictions pieces for 2026, changes to search and discovery have loomed large: from the potential role of agentic in shopping to the AI-search-shaped elephant in the room in B2B marketing . But our editorial wouldn’t be com... See more

Jim Yu is the Founder and CEO at BrightEdge, a platform for real-time insights into search and SEO – which gives him a front row seat for the changing state of discovery and the huge role being played by AI. He spoke to Econsultancy about the elephants in... See more