Pj O'keefe

About

At WCPO 9 News, my focus has been to revolutionize the digital and sports broadcasting landscape, leading to a dramatic 70% increase in sports-related content traffic and a 48% surge in YouTube views. The strategies implemented have not only amplified our social media presence, with over 200,000 Twitter followers, but also doubled Instagram interactions in a year-over-year comparison. Collaborating with a team of dozens of journalists, we've set new benchmarks for digital engagement, positioning WCPO as a trusted leader in news. Our content strategies are meticulously crafted around audience behavior analytics and a digital-first approach, ensuring that every story we tell resonates with our viewers and upholds the integrity of journalism in the digital era.