Peter Reynolds

About

I’m the co-founder of Discerning Cyclist, an urbancycling website that helps people ride in style every day. The site was started in 2012 and now reaches millions of readers annually.My background is in copywriting, SEO, and digital marketing. After graduating from Bangor University with a First Class (Hons) degree in English Language, I worked with a digital agency and a major international brand before going freelance to help a variety of businesses grow online.Originally from Wirral, England, I’ve been based in mainland Europe since 2013, living in Gibraltar, Germany, and now Spain.I love working on exciting projects, whether that’s building brands, writing, or finding creative ways to grow a business. Outside of work, I’m into Hyrox, cycling, running, football, golf, padel tennis, and pretty much anything that keeps me moving. I also have a knack for throwing footballs, belly flops, and cooking food that makes you sweat.