Peter Brown

About

I am an accomplished head of strategy, audience growth expert, team leader, basketball coach and mentor. I am a digital growth consultant and passionate contributor to www.basketball.com.au I'm known for my role in orchestrating and implementing the Content-Led growth Program that helped propel News Corp Australia's 100% increase in paid digital subscribers in just four financial years (500K to 1M).Professional StrengthsRecurring Revenue Business Expert | Audience-Led Growth Initiatives | Elite Team Leadership | Multi-layer Stakeholder Management | Mentor | Business Growth Strategy | Content Strategy | Digital Strategy | Industry LeaderWith more than three decades of leadership experience, I have honed my skills in devising and executing audience-centric growth initiatives spanning various platforms, products, and publications. It’s my passion for cultivating high-performance teams and building thriving, professional cultures is the foundation of my purpose. Putting people in a position to be successful, growing as individuals and professionals not only delivers performance and company goals but is personally joyful. Personal StrengthsBasketball Coach | Mentor | LeaderTeam sports is the foundation of my leadership capabilities. Today, I am the Head of Coach of the Sydney Comets Women’s Youth League team and Assistant Coach of the Sydney Comets NBL1 women’s team. In these roles, I coach and mentor more than 20 female athletes striving to play elite, professional basketball here in Australia and in college in the US. Professional AccomplishmentsTeam Leadership: One of News Corp AU’s most credentialed leadersContent Visionary: Orchestrated scalable, data-driven content strategies and initiatives that translated into profitable growth, sustainable cost-effective revenue models and elevated brand prominence.Building Winning Teams: Proficient in developing and leading high-performing teams and individuals.Audience-First: A trailblazer in innovating and delivering audience-centric digital experiences that drive profitable growth.Commercialisation: Spearheading content commercialisation within a recurring revenue business (digital subscriptions) and marketing strategies that resonate with audiences across platforms.Subscriptions: Crafting strategies that cultivate audiences willing to invest in digital content.Cross-Platform: Equipped with extensive digital and print proficiency.