Patrick Coyne

AI visibility is how often, and how prominently, your brand (and your content) shows up inside AI-generated answers across platforms like ChatGPT, Google AI Overviews/AI Mode, Perplexity, Copilot, and others. Unlike classic SEO (the “10 blue links”), answ... See more

Reddit has quickly become one of the most influential platforms for conversations around money, banking, and financial decision-making. Yet it remains an underutilized channel for many financial institutions. With millions of U.S. users actively discussin... See more

Quick Summary - SEO (Search Engine Optimization): The practice of improving website visibility and traffic by ranking higher in traditional search engine results like Google or Bing. - AEO (Answer Engine Optimization): The process of structuring content t... See more

The search landscape in 2026 has been reshaped by AI-driven tools. Platforms like OpenAI’s ChatGPT, Perplexity AI, and Google’s AI Overview are fundamentally changing how users seek information. This is resulting in an increase in “no click searches” and ... See more

On their official blog, Google announced that Query Groups will be rolling out in the coming weeks in the GSC Insights report. This update could potentially provide some very interesting insights into not just how your site is performing for specific topi... See more