Pat Heery

About

I am a digital transformation specialist having spent more than 20 years across the BBC and Euronews in online and TV. I have experience at senior and operational levels and am used to delivering long-term change and improvements in fast-paced news environments. After being at the heart of the UK’s biggest news website as a senior leader - bbc.co.uk/news (http://bbc.co.uk/news) - I spent two years transforming the data-led approach at Euronews. I am a passionate believer in using analytics to ensure content works for readers and is optimised for better engagement with proven growth results. I combined the TV and digital operations at Euronews and, by focusing on data to cover the stories we knew our audience was interested in, we delivered a record number of page and video views in 2023 with a 30% growth in page views and unique users year-on-year from 2022 to 2023. In my work as a digital consultant, I have worked with newsrooms in Austria, Croatia, the Czech Republic and Poland. I am also an experienced digital journalism trainer on storytelling, headline writing, SEO and analytics. I believe I can help your newsroom to grow its digital audience and produce more engaging content - and have fun doing it at the same time. If you are interested in learning more please get in touch to discuss potential projects - big or small.