Oliver Lara

About

I'm a Multiplatform Lead Producer with over 15 years of experience creating high-impact, innovative, and audience-driven content across Broadcast, OTT, FAST channels, and Digital platforms. I’m passionate about storytelling that informs, inspires, and builds meaningful connections—especially in today’s fast-evolving media landscape. At NBCUniversal / Telemundo Houston, I currently lead the strategy and execution of multiplatform content, driving growth across streaming, digital, and broadcast. I’ve developed end-to-end workflows for 24/7 live streaming, launched successful franchises like “El Break de Telemundo Houston”, and collaborated across editorial, marketing, and sales to deliver data-informed, high-performing content. My career spans live coverage of major events—including natural disasters, elections, and world-class sports—and the launch of Telemundo’s first hour-long primetime newscast at 10 PM. I bring a unique blend of creative vision, cross-functional leadership, and technical expertise to every project. I’m focused on leading innovation in audience engagement, platform-native storytelling, and digital-first strategies that serve emerging audiences across all screens. I believe the future of media belongs to those who blend data, creativity, and purpose.