Niall Smith

About

Award-winning journalist now working as a creative copywriter, with a background in social media management, B2B2C marketing, publicity, lecturing and public speaking. I'm a multi-disciplined creative with over five years of experience in digital marketing, editorial storytelling, and campaign strategy. As the Social Media Executive and Production Lead for The Culture Crypt, I spearheaded the launch of a multi-cover, sold-out 120+ page print magazine, exceeding 500 units in sales. My expertise spans performance marketing, audience growth, and creative direction, including partnerships with Spotify UK, Rockstar Energy and Warner.In my past role at Play’n GO, I crafted dynamic B2B2C copy, managed multi-channel campaigns, and shaped brand voice, contributing to partnerships like the F1 MoneyGram Haas Team. My bylines include DAZED, NME, Adidas London, and Apple Music, blending cultural insight with strategic impact.My bylines include DAZED, Apple Music, Versus, WAVE Magazine, Complex UK, TRENCH, 0207 Def Jam, Notion, NME, DJ Mag, GRM Daily, New Wave Magazine, Wax Poetics, CLASH, Frontline, and more—blending cultural insight and well-versed research with strategic impact.In 2024, I was recognised as one of GUAP and Adidas UK's Top 30 Under 30 Black Creatives & Professionals, celebrating my contributions to the creative industry. I thrive at the intersection of culture and commerce, delivering results-driven, purpose-led campaigns. In 2025, I was nominated for Journalist of the Year at the YMB Awards.