Summary This article explores the critical role of Independent Software Vendors (ISVs) in defending their customers against the escalating threat of ransomware. By analyzing recent attack trends and the shift toward targeting small-to-medium businesses, t... See more
Summary As generative AI becomes a staple in the modern development workflow, ISVs face a new category of technical debt. This article provides a comprehensive audit checklist for software leaders to identify where AI-assisted coding has introduced shortc... See more
Summary This article addresses a common pain point for ISVs: the lack of engagement from channel partners in marketing efforts. It argues that traditional partner portals often fail because they place too much burden on the partner. The piece provides act... See more
Summary This article offers tactical advice for managing the revenue dip that often occurs between the holiday rush and the spring refresh. It suggests shifting the sales focus from "new logos" (who aren't buying right now) to "existing base" upsells, suc... See more
There’s a vanity metric that plagues almost every managed services provider (MSP). It’s the number of endpoints or logos you claim to support. It looks great on a slide deck to say you manage 5,000 endpoints or support 150 local businesses, and it certain... See more
