Melvin Karsenti

About

I am a marketing professional who is passionate about building and developing brands in the digital age. I have expertise in driving growth and raising awareness through content marketing in various industries. Seven years of experience in PR, communication, and marketing has helped me develop skills in branding by identifying audiences, crafting a vision, developing core strategies, and putting the customer at the heart of everything I do. With this approach, I was able to lead the push for a dramatic switch in how French consulates communicate to their constituents using social media and video. I also oversaw a complete rebranding of Wingz, a rideshare company, putting the relationship between riders and drivers at the center of the marketing strategy. In the summer of 2018, I joined Media Cause, a full-service digital agency to help accelerate the growth and impact of people and organizations doing good in the world. In my free time, I combine my writing and analytical skills to pursue my lifelong relationship with sports. A former professional basketball player in France, I have been covering and dissecting the NBA for one of the most popular French website in the industry. I also participated in the Google Trends project on the FIFA World Cup 2014 and summer Olympics 2016. Another passion is traveling the world with the purpose of understanding different cultures and the challenges they face. Recent trips to Iceland ignited a desire to find a way to use my skills to raise awareness about climate change. Born in France, I am a green card holder and can legally work in the US. Specialties: Branding, Growth Marketing, Content Marketing, Product Marketing, Integrated Marketing, Email Marketing, Partner Marketing, Acquisition, Retention, Engagement, SEO/SEM, Online & Offline Advertising, Mobile & In-App Marketing, Social Media, Communication, PR, Analytics, Product Dev, UX/UI, Int'l Relations, translation, transcreation.