Mckayla Girardin

Best Sales Enablement Tools: Top Picks for 2026 If you asked five different sales leaders what sales enablement is, you’d likely get five different answers. For some, it’s about organizing content. For others, it’s about training and coaching. But for man... See more

Stop the Revenue Leak: A 5-Step Framework for Consistent Sales Messaging When it comes to sales messaging, the most expensive mistake a company can make is winging it. According to research from 6sense, B2B buyers now evaluate an average of five vendors i... See more

The Modern B2B Buying Process: How Product Marketing Must Adapt The traditional sales-led funnel is gone. In the past, the B2B buying process was linear and controlled by the seller: a lead came in, a rep reached out, and the education began. Today, that ... See more

Sales and Marketing Alignment: The Complete Guide for 2026 The wall between sales and marketing is one of the oldest and most expensive problems in business. Research from Forrester reveals a dangerous ‘perception gap.’ While 82% of leaders confidently cl... See more

Earlier this year, over 93,000 New Yorkers cast ballots to decide how to spend $30 million of the city’s 2026 budget. Voting either online or via paper ballots, they engaged in participatory budgeting, a process that allows residents to pitch, debate, and... See more