Marina Mayer

About

A highly experienced Content Director to lead and transform content strategies, drive results across various platforms and channels, and develop and nurture revenue-generating opportunities as they relate to content fulfillment. * Oversee the execution of content for print, websites, e-newsletters, marketing campaigns, sales projects, special reports, social media, webinars, podcasts and more. * Manage a team of up to 12 content creators along with four freelancers across 14 print and digital brands, including Food Logistics, Supply & Demand Chain Executive, ForConstructionPros.com, Equipment Today, Pavement Maintenance & Reconstruction, Concrete Contractor, Asphalt Contractor, Rental Magazine, Green Industry Pros, SnowPro, OEM Off-Highway, IRONPROS.com, Asphalt.com and PavementOnline.com. * Recently converted all but two brands to digital-only. * Partner with sales, marketing, operations, marketing services and audience development to ensure content aligns and fulfills strategy goals for both clients and readers. * Optimized all sites for SEO, site channel navigation, improved userability, and more. * Oversee and help execute all 18 industry awards programs. * Oversee and help execute deployment of all 682 e-newsletters. * Oversee and manage the editing and publishing of content from subject matter experts. * Manage the content teams’ travel and freelance budget. * Develop and maintain training documents, cross-functional workflow processes and more. * Helped spearhead editorial internship program. * Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive, maintain content brand leadership of print, digital, e-newsletter, social media, webinars, podcasts, awards programs, in-person event management and more. * Co-Founder of the Women in Supply Chain Forum; grew attendance from 76 in Year 1 (2022) to close to 300 present day. Develop content sessions, book speakers and panelists, manage the agenda and more. * Created Women in Supply Chain award and Top Tech Startup award. * Assign, proof and execute content as it aligns with the brands’ editorial calendars; manage freelancers and expert columnists; and work alongside design, production, marketing and sales. * Oversee and execute all seven industry awards programs. * Moderate webinars through SCN Summit virtual webinar series. * Present at industry conferences and tradeshows; moderate panels; participate in industry events as an expert in the field; and fulfill content items in accordance with media partnerships.