Mariella Agapiou

About

Having weaved a career that started in PR and led to journalism before turning to the dark side [brand side], Mariella thrives in positions made up of many different roles. On any given day you may find her working on concept creation, social strategy, art curation, talent commissioning and shoot production, or art direction and brand identity. With both a creative and analytic mind, she is able to execute all kinds of projects. And as a third-culture kid – a Greek Cypriot girl, born and raised in South London – Mariella is interested in all forms of art and culture, especially fashion and feminism, and the way they are communicated in innovative ways the world over. Having worked in the industry for nearly ten years, she now focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, slow fashion, or mindfulness.