Maria Greaves

The productivity paradox: why marketers must escape the ‘busy-ness’ loop Marketers are drowning in tools, tabs and to-do lists, but not necessarily getting more done. For Dropbox, the next wave of productivity isn’t about adding more tech, it’s about maki... See more

Let’s take this outside: 5 OOH questions every marketer needs the answers to Stepping into the great outdoors of advertising? Here’s your straight-talking guide to the what, why, where and wow of OOH. Times Square in New York / The Drum Once upon a billbo... See more

‘Irrelevance used to be neutral. Now it’s damaging’ “Irrelevance, maybe 10 years ago, was neutral. It’s now damaging: consumers’ expectations have risen… so that moment when you’re given an irrelevant offer at the checkout has become the online equivalent... See more

Step away from ‘the data buffet’, marketers – why ‘just enough’ is enough “If I’m buying socks, why do you need to know what I had for lunch? It’s not relevant at all. So why collect it?” says David Diaz, community manager, Usercentrics. “The real challen... See more

‘Irrelevance used to be neutral. Now it’s damaging’ The checkout is marketing’s fiercest battleground where joy, trust and revenue collide and fleeting clicks can be turned into lasting value, say leaders from Rokt and Tails.com in a lively quiz show at T... See more