Lydia Defranchi

French-American Reporter Turned B2B Tech Content Marketer

lyon, auvergne-rhône-alpes, france

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bblog.axway.com

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Featured Articles

G2 customer reviews: What people are saying about Axway solutions

We are thrilled to share that Axway has again been named a Leader in G2’s Winter 2026 Reports, which are based on peer product reviews, for our Amplify Platform (APIM), and B2B Integration products, in addition to a number of other G2 badges recognizing o... See more

axway.com•Lydia Defranchi•Dec 18, 2025

From two weeks to two minutes: How Advanzia transformed digital onboarding in banking

How do you turn a two-week onboarding process into something that takes just minutes? Advanzia set out to answer this question as part of a major transformation of its credit card onboarding experience. As a leading European digital bank and Axway Excelle... See more

axway.com•Lydia Defranchi•Nov 26, 2025

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Education

Bachelor Of Arts, Broadcast Journalism at Brigham Young UniversityGraduated: 2012

Social Sciences, French at Dnmade Objet Bordeaux MagendieGraduated: 2006

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Lydia Defranchi

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Featured Articles

G2 customer reviews: What people are saying about Axway solutions

From two weeks to two minutes: How Advanzia transformed digital onboarding in banking

Is this you?

Social Media

Education

Connect with journalists.

Connect with journalists.

Featured Articles

G2 customer reviews: What people are saying about Axway solutions

From two weeks to two minutes: How Advanzia transformed digital onboarding in banking

Social Media

Education