Lilia Guan

About

I am an award-winning journalist with extensive experience in branded content production and editorial writing. Most recently, I was a Senior Writer at a boutique marketing content agency. In my position, I co-produced reports, wrote blogs, generated demand kits, and participated in ABM program ideation for high-profile clients in the financial and technology industries. My career in digital publishing spans over 20 years. Previously, I was a freelance editor for CIO Tech Asia, managing ciotechasia.com, writing news and feature stories, and setting up podcast interviews. I also worked as a freelance journalist for various publications, including CIO.com.au, where I focused on enterprise business technology. From 2014 to 2019, I was a Branded Content Producer at CBS Interactive – Studio 61. In this role, I developed custom content for clients across B2B and B2C digital products, wrote and researched advertorials and article series, managed multiple evergreen resource centres, and oversaw video production and HTML story pages. My work involved close collaboration with clients to meet their content needs and drive engagement. As the editor of Government News from 2010 to 2012, I produced a bi-monthly print magazine, managed freelance budgets and junior staff, coordinated with designers, and ensured the publication's quality and relevance. My career began in the technology B2B sector, where I held various editorial positions at CRN Magazine from 2005 to 2007. I wrote breaking industry news, in-depth features, and case studies and ensured the quality of the magazine's online presence. Throughout my career, I have been recognized for my excellence in journalism, receiving awards such as the Sun Microsystem IT Journalism Awards (Highly Commended and Finalist) and the Consensus IT Writers Awards (Winner – Best Feature Writer).