Leanna Scachetti

About

Leanna Scachetti is a National Murrow and Emmy award-winning journalist at WCVB in Boston. She has experience MMJing, anchoring, producing digital content, project development, podcast producing and hosting, and she has held various newsroom leadership roles. In her current role at WCVB, Leanna is an MMJ focused on producing digital content across various platforms aimed at reaching and engaging younger audiences. She also collaborates with local students and interns on underreported story projects. In her first year with WCVB, Leanna was installed as a Fellow with Northeastern University's Reinventing Local TV News Project. She embedded with the digital team to develop strategies for engaging with younger audiences. She produced digital-exclusive content on a variety of platforms, measured their success with Smith-Geiger, and logged the process to share for an industry playbook. Prior to moving to Boston, Leanna was at WDBJ7 in Roanoke, Virginia for six years. She spent the first three years as the team's go-to MMJ. In 2020, she was called upon to design a new Digital Anchor position, taking the lead on developing WDBJ7's OTT product. In 2022, she began leading a team of podcast producers, earning three National Murrows for her Hometown Stories podcast along the way. Previously, Leanna reported for WJHG in Panama City Beach, Florida where she served as an award-winning reporter and weekend anchor. She diligently reported on everything from the 2016 elections, local education and sea turtle rescues. In 2018, she returned to the Panhandle to report on the effects of Hurricane Michael, for which she earned an Emmy. Leanna graduated from the University of Florida with honors where she studied Broadcast Journalism, minored in Spanish and worked as a Resident Assistant. Leanna worked at WUFT News as an anchor, reporter and producer for the university’s PBS affiliate TV station and the NPR affiliate radio station, while also occasionally contributing to the independent student newspaper, The Alligator. But Leanna's passion for journalism can be traced back to grade school. She served on her elementary school's morning announcements program. And in her arts-focused middle and high school, Leanna was an active member of the morning news crew and yearbook staff.