Lauren Swanson

About

I am a writer and editor with 18 years of experience and topical expertise in luxury living, women's lifestyle, food, health/wellness, entertainment, beauty, fashion and culture. As editor-in-chief of Modern Luxury Scottsdale, a national print magazine with more than 80 titles across the country, I manage the editorial processes for 11 issues per year—the core publication, two special design issues, a city guide and weddings book. That includes ideation, lineup creation, template selection, coordination with the design and photo teams and layout directions through print. During my tenure at SheKnows, I managed five online channels and 100+ bloggers and contributors. I am a gifted storyteller who has written on a wide range of topics including dining, beauty, home decor, luxury living and female empowerment. My professionalism has earned me a reputation for being a smart, organized and incisive editor who works well with others under deadline pressure to produce compelling and useful content. I know my way around a CMS and have a strong understanding of how to leverage SEO to generate traffic; I have worked with various types of virtual collaboration platforms, and developed the skill for writing click-friendly headlines as well as back-end metadata.