Lara O'reilly

- WPP CEO Cindy Rose marked 100 days in the role this week. - Rose has received plaudits for owning some of WPP's past mistakes and signaling change ahead. - She faces a make-or-break challenge as she prepares to roll out a revamped strategy. When Cindy R... See more

- Uber is launching an insights platform for marketers called Uber Intelligence. - It has partnered with LiveRamp to aggregate users' data without revealing their identities. - Uber has said its ad business is on track to generate $1.5 billion in revenue ... See more

- AI 正在改變搜尋的方式，並且改變了搜尋引擎優化的方向 - 品牌希望能確保它們在 AI 搜尋中的可見性，並且能被準確地呈現 - 來自 Google、微軟和 Perplexity 的專家分享了他們的生成式引擎優化頂尖建議 AI 正在改變線上搜尋模式。過去使用者習慣在搜尋引擎結果頁面瀏覽一長串連結，如今越來越多人直接獲得 AI 生成的內容摘要——也就是能立即回答問題的「AI 概述」。在研究商品購買時，消費者也開始諮詢 ChatGPT 和 Perplexity 這類聊天機器人和答案引擎（answer eng... See more

Teads CEO David Kostman.Noam Galai/Getty Images Adtech company Teads is laying off staff, Business Insider has learned. A spokesperson said the reduction will affect less than 10% of its workforce. The layoffs follow the merger of Outbrain and Teads 10 mo... See more

Become an Insiderand start reading now. Have an account? . - Eikona is training AI models to help companies retain their customers. - It helps produce engaging "lifecycle marketing" content across email, SMS, and push notifications. - Eikona just raised a... See more