Krystal Scanlon

Platforms Reporter at Digiday

london, england, united kingdom

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ddigiday.com

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Featured Articles

How Amazon is emerging as the proof layer for TV spend

This article is part of an ongoing series for Digiday+ members to gain access to how platforms and brands are pitching advertisers. More from the series → Amazon is becoming the easiest place to make TV spend defensible inside organizations and is emergin... See more

digiday.com•Krystal Scanlon•Jan 8, 2026

OpenAI's countdown on ads as Google competition grows

An editorial series that sets marketers, media buyers and publishers up for a successful 2026. More from the series → OpenAI’s executives are already debating whether to make the pilgrimage to Cannes Lions this year — a fitting metaphor for the company’s ... See more

digiday.com•Krystal Scanlon•Jan 7, 2026

For platforms, here's what's not going to happen in 2026

TikTok existing in the U.S. beyond the realms of a legal ban, Meta winning its antitrust trial, and Omnicom partnering with X were not quite on Digiday’s bingo card for 2025. Which is to say that trying to predict, especially in the world of tech and plat... See more

digiday.com•Krystal Scanlon•Jan 1, 2026

TikTok Shop offers incentives, as U.S. uncertainty is finally over

In the thick of the final quarter of the year, TikTok is on the hunt for new U.S. business for its Shop e-commerce arm. The short-form video platform is offering “limited-time perks” – up to $6,000 in coupons – for new sellers to join the platform and sta... See more

digiday.com•Krystal Scanlon•Dec 22, 2025

Why YouTube is a genuine threat to Netflix

The most telling point (so far) of Netflix’s proposed acquisition of Warner Bros Discovery, HBO and streaming businesses came from the company itself. In pushing back on claims that the deal would be anti-competitive, Netflix co-CEO Greg Peters pointed to... See more

digiday.com•Krystal Scanlon•Dec 18, 2025

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Education

Journalism at National Council For Technology And TrainingGraduated: 2022

Journalism at College Of Media And PublishingGraduated: 2019

Masters, Graphic Design at International AcademyGraduated: 2019

English, French at Manning School Of Business, Umass LowellGraduated: 2004

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Krystal Scanlon

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Featured Articles

How Amazon is emerging as the proof layer for TV spend

OpenAI's countdown on ads as Google competition grows

For platforms, here's what's not going to happen in 2026

TikTok Shop offers incentives, as U.S. uncertainty is finally over

Why YouTube is a genuine threat to Netflix

Is this you?

Social Media

Education

Connect with journalists.

Connect with journalists.

Featured Articles

How Amazon is emerging as the proof layer for TV spend

OpenAI's countdown on ads as Google competition grows

For platforms, here's what's not going to happen in 2026

TikTok Shop offers incentives, as U.S. uncertainty is finally over

Why YouTube is a genuine threat to Netflix

Social Media

Education