Kipp Robertson

About

Combining storytelling with the power of new media we can position news organizations to raise brand awareness and grow our audience. We can measure the impact of stories locally, nationally, and globally by harnessing analytics. It is imperative to assess how ideas are received and whether they are resulting in a positive change that will benefit the company long term. I create and edit content, take the lead on breaking news, and train other writers and creatives in the methods of storytelling that connect with a loyal audience. Why I Do What I Do I chose to study journalism because of the critical role journalists have played in this country's history, and the role we continue to play into the future. Writing has allowed me to be a voice for the communities I cover. That includes breaking news, sports, education, and much more. I love utilizing technology to further engage our audience the content we create, whether that be through social media, push alerts, or email campaigns.