Kevin Roberts

About

HELPING INDIVIDUALS AND ORGANISATIONS COMMUNICATE MORE EFFECTIVELY * Experienced communications professional * Journalist and commentator on the global sports sector * International conference host and presenter Kevin Roberts is a media communications professional who has been involved in international sport since the early 90s when, as head of communications at the London-based agency CPMA, he worked on the IRB Rugby World Cup, World Student Games (Universiade) and Bells Scottish Open Golf Championship. He subsequently worked on sports media projects including the inaugural IRB Rugby World Cup Sevens and UEFA Euro 96. Roberts was a key member of the team which launched of Sport Business International in 1996 and went on to oversee the development of the monthly magazine and Sportbusiness.com, the world’s leading on-line source of information about the business of sport. His work has given him a unique insight into and understanding of the many diverse sectors which constitute the business of sport and today he combines his continuing work with SportBusiness Group with a wide-ranging communications consultancy in sport. Roberts continues to be in demand as a host and presenter at conferences around the world and was responsible for planning, organising and fronting events including the most recent editions of the International Herald Tribune (Now Int’l New York Times) Sports Summit and the Sportel Monaco International Symposium In addition he has written on sports business issues for a variety of international publications and is a frequent media spokesman on sport business issues. As a result of his professional activities Kevin Roberts has built an extensive network of high-level media contacts within the sports business world.