Kevin Falvey

About

My current position as Editorial Director of Firecrown Media’s Boating and Watersports Group ( Boating, Wakeboarding, Custom Content) grants me the privilege to create and manage engaging content across a variety of channels. Telling a story in different ways, using different media, provides a daily challenge that energizes and keeps me fresh. Since I am an audience-first editor, there is always some tension between my team and the sales and marketing troops. That's a good thing. It keeps everyone sharp. A media outlet functions best when all the players execute their respective roles to the max. Besides, It ensures my proven ability to facilitate collaboration between my team and the sales/marketing teams remains well-honed. In this era, an editor-in-chief's job is akin to playing multi-dimensional chess: success demands more than simply operating on multiple levels. To succeed, an EIC must exploit the intersections between all the layers and levels--journalistic, business, technology, personnel, and more--and in so doing, deepen and widen audience engagement with the brand and its extensions. In short, I lead by making decisions, surmounting challenges, fostering collaboration, and envisioning, creating and managing content.