Kelly Lynch

About

Communications and Content Marketing Leader. Positions brands and organizations for success through high-performing online marketing, content and search strategies. I thrive in developing persuasive campaigns that boost awareness, expand digital reach and drive engagement with new audiences. Good content strategy is a puzzle I love solving every day. What drives me? Understanding how to place content to maximize visibility. Seeing the metrics from a successful campaign, and then watching product sales grow. Building a new marketing approach that hasn’t been tried before. I’m all about testing, optimizing and using data to support the power of effective content—and I’m not afraid to try and fail, as long as I’m gaining information on how to do it better next time. Ask my colleagues and they’ll tell you I’m boundless in terms of energy, new ideas and creativity. I believe in being a collaborative partner to cross-functional teams, and leveraging all our strengths to create seamless user experiences and achieve business objectives while producing great work.In my spare time I write about royalty. I'm like a Union Jack sponge, absorbing all sorts of information about the British royals (and a bit about the continental ones, as well). Why? Because I'm fascinated by tradition, history and the mystery of the crown. Check out my site, The Duchess Diary.Additional areas of expertise: Strategy, Planning and Execution, Editorial Direction, Writing and Editing, Media Relations, Project and Budget Management, Content Marketing, SEO and SEM, Social Media, Marketing Analytics and Insights, CRM/Email Marketing, Digital Marketing and Media and User Experiences.