Kavita Varma-white

About

As a Senior Editor for TODAY Parents, Digital, I assist in leading a team of writers and editors in creating daily digital parenting content for NBC’s TODAY show. My job includes developing content strategy, identifying and assigning engaging parenting stories, and also promoting it on our social media channels to grow site traffic and reader engagement, as well as managing relationships with partners and vendors. I have a proven track record of working with freelancers, cultivating their talent and, in the process, have played a big role in creating a cohesive, engaged editorial team.Responsibilities include: Content strategy and creation, staff recruitment and management, growing traffic and user engagement, fostering community, optimizing UX, generating ideas, editing and writing. Our team launched a TODAY-branded community site in 2015, the TODAY Parenting Team, that has grown to 100 K contributors. An innovative manager and editor, I'm leveraging 20 + years' visionary and progressive strategies to develop exceptional content for a variety of publications and platforms. I'm a creative and cross-functional professional adept at generating entertaining, engaging and layered content that stands out in the extremely crowded content environment.