Katie Rigby

Marketing Measurement Ruler Analytics | Multi-Touch Attribution, Impression Attribution & MMM |

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Digital marketing manager with a demonstrated history of working in the computer software industry. Skilled in Search Engine Optimization (SEO), Content Marketing, Paid Social and Management.

Featured Articles

10 Marketing Mix Modelling Tools to Try in 2026

Login Book a Demo With stricter privacy rules limiting data tracking, digital marketers are turning back to marketing mix modelling tools and software to ensure clear visibility into marketing effectiveness. With browsers blocking trackers and limiting th... See more

ruleranalytics.com•Katie Rigby•Jan 5, 2026

What is Google ROAS and Why you Need to be Cautious

Login Book a Demo We cover Google ROAS, the pitfalls of relying on it alone, and how a blended approach improves marketing decisions. Many marketers plan their budgets around Google Ads ROAS. It’s an easy metric to track and, on the surface, it looks reli... See more

ruleranalytics.com•Katie Rigby•Nov 26, 2025

Bylined Articles

HARO Queries

How would you measure? 5 practical scenarios to weigh in on

Business and Finance

Deadline: Jul 3rd, 2025 12:00 PM ET

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Ruler Analytics

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16 responses

The current state of marketing attribution modelling and measurement

Business and Finance

Deadline: Jun 30th, 2025 12:00 PM ET

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Ruler Analytics

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23 responses

HARO Queries

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HARO Queries

How would you measure? 5 practical scenarios to weigh in on

Business and Finance

Deadline: Jul 3rd, 2025 12:00 PM ET

•

Ruler Analytics

•

16 responses

The current state of marketing attribution modelling and measurement

Business and Finance

Deadline: Jun 30th, 2025 12:00 PM ET

•

Ruler Analytics

•

23 responses

Katie Rigby

Is this you?

About

Featured Articles

10 Marketing Mix Modelling Tools to Try in 2026

What is Google ROAS and Why you Need to be Cautious

HARO Queries

How would you measure? 5 practical scenarios to weigh in on

The current state of marketing attribution modelling and measurement

Is this you?

Social Media

Connect with journalists.

Connect with journalists.

Featured Articles

10 Marketing Mix Modelling Tools to Try in 2026

What is Google ROAS and Why you Need to be Cautious

Social Media

HARO Queries

How would you measure? 5 practical scenarios to weigh in on

The current state of marketing attribution modelling and measurement