Katie Deighton

Condiments will add zing to cheaper takeout, says New Fare Partners' Elly Truesdell.

It’s the time of year when consumer trend reports fall like snowflakes. We set aside the overlapping PowerPoints and asked a group of futurists, strategists, consultants and investors to make their most interesting (and occasionally bizarre) predictions f... See more

Podcast ads may be better heard than seen, a new study suggests, as the popularity of video podcasting skyrockets.

Podcast ads may be better heard than seen, a new study suggests, even as the popularity of video podcasting skyrockets. Host-read podcast ads on YouTube are up to 25% less effective at driving purchases than in audio-only environments, according to resear... See more

Corporate America’s latest hot job is also one of the oldest in history: storyteller. Some want a media relations manager by a slightly flashier name. Others need people to produce blogs, podcasts, case studies and more types of branded content to attract... See more