Founder | Chief Content Officer | Gracie Award-Winning Editor-in-Chief | Bestselling Author
new york, new york, united states
Publications:
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Claim your profileSome people manage content. Some run marketing. I build what sits in between — the strategies, teams, and ecosystems that turn great ideas into measurable growth. For more than two decades, I’ve led cross-functional teams that don’t just create — they convert. I architect multi-platform strategies that grow subscribers, deepen audience engagement, drive conversions to paid products, and deliver meaningful revenue across both B2B and B2C segments. Along the way, I’ve helped launch three successful media startups, managed teams of 40+, engineered high-performing funnels, and created the kind of content people want to open, share, and act on. The results? I’ve driven page view increases ranging from 40% to 900%, and revenue lifts of up to 200%. I’ve led email campaigns reaching more than 500,000 recipients, produced top 1% podcasts, and built highly targeted messaging across digital, newsletters, and social platforms. My real strength lies in building full editorial and marketing ecosystems — where content isn’t just a byproduct of the business, it is the business. In 2018, I became a founding partner at HerMoney Media. In 2021, I led our team to the Gracie Award for Best News Website; in 2022, How to Money — a personal finance book I co-authored with HerMoney CEO Jean Chatzky — became an Amazon bestseller. Earlier in my career, I joined the Fox Business Network before its launch in 2007, helping define the original content and marketing strategy for FoxBusiness.com, and I got my start at Inc. and Fast Company Magazines where I learned that the best stories don’t just inform — they drive results. At my heart, I’ll always be a journalist hungry for the next big story, but I’m most proud of my success building audiences from scratch. I live for those lightning-in-a-bottle moments when you create the kind of messaging that turns casual readers into brand loyalists. I love building deadline-driven, highly collaborative teams that thrive across generations, time zones, and remote setups. I believe every critique should be paired with a compliment, and I fully own my love of exclamation points. Chi pisa lachike!






Bachelors, English, Journalism at The University Of AlabamaGraduated: 2005
English Language, English Language And Literature at University Of CambridgeGraduated: 2004