Kate Houghton

About

My current role brings together skills learned over my entire career. Editing a magazine requires creativity, imagination, relationship management, researching, planning, budget control, leadership, tactical responsiveness and strategic awareness. My freelance work is constantly challenging, as I learn about diverse industries and businesses, applying my knowledge in the creation of dynamic, effective web content and advertising copy.About me:I have spent the last twenty years working across a diverse range of sectors including mail order, financial services, health care and publishing.As well as my role with Archant, I maintain a freelance copywriting presence. I enjoy sharing my knowledge and experience with my clients and specialise in online and offline marketing communications. My talent lies in a rapid grasp of individual business needs and the ability to translate this understanding to rapid and effective action.I find LinkedIn a great way to connect with like-minded professionals, keep abreast of industry news and events and network with peers, clients and colleagues.Specialties: Editorial skills include non commercial (lifestyle) and commercial and writing: editorial skills include interviewing, reviewing, commentary and summary Commercial writing includes online content, SEO, social media, offline adverts, leaflets, brochures and press releases My career has encompassed marketing planning and control, marketing comms (offline and online), creative briefing and campaign analysis, response driven marketing promotions, project management, strategic planning and development, team management and skills development. Considerable skill in copywriting, creative briefing, campaign planning and management.