Justin Pearse

About

Editor at New Digital Age, the publication for the digital media and marketing industry. Partner at Bluestripe Group, a diversified media business offering communications, content and media products for the media, advertising and technology industries. I've worked in the digital media industry for over twenty years, with roles spanning journalism, branded content and PR. Founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe. Previous to the Drum, I spent two years as Associate Director at content, community and communications agency Bite. Before this, I was a journalist for 16 years, working at titles including IT Week and ZDNet, ending up as Editor of New Media Age where I spent 12 years in total. I've appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 news and the national press. Previously sat on the board of trade body BIMA (British Interactive Media Association) and acted as a member of the IAB Content Council.