This week, we break down why America’s new inverted food pyramid is poised to impact everyone from fast-food chains to wellness brands. Plus, we analyze Mark Mastrov’s blockbuster deal to buy back 24 Hour Fitness The U.S. Department of Agriculture release... See more
ATN breaks down the rise of digital health platforms offering personalized blood testing, including Function, Superpower and now, Hims & Hers We’ve officially entered the blood-testing era, as investors pour money into tech-enabled digital health star... See more
ATN breaks down the biggest international fitness franchising moves of the past year, and analyzes what each could mean for the industry moving forward The fitness and wellness industry is going global. While North America has tended to dominate the marke... See more
These acquisitions, funding rounds and new company launches made headlines in 2025. Here’s how they figure to impact the fitness and wellness industry for years to come The fitness and wellness industry continues to grow, with increased deal-making activi... See more
ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead Pilates has emerged as the hottest boutique fitness modality of the post-pandemic era, earning its spot as the most-booked workout... See more
