Joni Sweet

About

I'm a seasoned writer, editor, and content strategist. I have experience:-writing branded stories for Fortune 10 companies.-creating SEO content that hits the top of Google search results.-ghost writing social media posts for executives at major financial firms.-writing critical product reviews that help people make smart purchases.-distilling complex medical and personal finance concepts into relatable stories.-creating and executing content marketing strategies for pharmaceutical companies.-shooting custom photography for stories on travel and products.I bring an intense dedication to excellence and a deep well of journalistic experience when reporting stories for publications and crafting content for brands. My writing style is approachable, vibrant, and compassionate. Accuracy, authenticity, and attention to detail are at the heart of everything I do. My main areas of focus include travel, health, wellness, and finance. I am author of the National Geographic travel guide “48 HOURS: New York” and a contributor to Lonely Planet's hardbound book "Wellness Escapes."More than a writer, I also provide media coaching, interviewing workshops for subject matter experts, and private coaching for aspiring freelance writers. Subscribe to my Substack to keep up with my work jonisweet.substack.com.