Chief Executive Officer at Associations Forum
sydney, new south wales, australia
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Claim your profileJohn Peacock, Director of Governology & CEO of Associations Forum, is one of Australia’s and Asia’s most experienced advisors to associations and charities and is a thought leader for the not-for-profit sector. John, with a BCom (University of NSW), has senior management and Directorship experience in a variety of not-for-profit organisations. John’s work with associations was recognised in the 2021 Australia Day Honours List with his appointment as a Member (AM) of the Order of Australia (General Division) for significant service to the associations and not-for-profit sectors through a range of initiatives. John commenced his career as a professional association manager in 1989 at the Institute of Chartered Accountants of Australia and became CEO of a medium sized legal association within 10 years. Since 2000, John has trained and consulted to many hundreds of associations and charities, large and small, on strategic, governance, board effectiveness, operations, restructuring and financial issues. As well as engagement on specific projects, John’s business undertakes whole-of-organisation reviews of associations and charities. John’s operational specialisation is developing plans that can be translated into actions, budgets and job descriptions. His change specialisation is in the field of mergers of associations. John has led the expansion of Associations Forum beyond Australia with conferences, training and consulting. Since 2009, he has spoken at association training events in Australia, New Zealand, Malaysia, Singapore, Hong Kong, The Philippines, India, China, Thailand, Korea, South Africa, the USA, UAE, Spain, England and Saudi Arabia. John Peacock strongly believes that the freedom to associate is a core foundation of democracy. Strong and well-governed associations and charities support their members or their cause, are independent of government and bureaucracy, plus generate jobs for employees and income for suppliers. John welcomes the opportunity to discuss how associations & charities are improving the world – and how to run your organisation to meet its potential.





