John Ovans

About

Freelance copywriter and journalist with 15+ years of experience in the retail, luxury, food, travel, and publishing sectors. Expertise in storytelling and editorial for global brands and audiences, both in digital and print, with a cultural fluency thanks to a career spanning three continents.I’ve worked in-house as copywriting lead for Cathay Pacific and Fortnum & Mason, giving me a particular knack for handling content for iconic and luxury brands. But over the years I’ve written about everything from Her Majesty The Queen to drag queens, from ballroom dancing to batteries. Brands I've worked with over my freelance career so far have included (in no particular order):The Financial TimesMonocleRIMOWALoafGlenfiddichLaurent-PerrierJING TeaCarolina BucciGrindrAnuvu Wanderlust The IndependentWGSNJusterini & BrooksSEVENTY ONEThe MacallanBentleyMaxx RoyalSkin + Me Penhaligon'sFever-Tree.I’ve also previously worked in senior editorial positions for the Time Out Group. I’m now based in London, but my career has moved me to Beirut, Shanghai and Hong Kong.